This want it becomes meaningful at a

March 16, 2019 Marketing

This task requires me to write a report based on the company Morrisons. In this report I will discuss analytically the strengths and weaknesses of the business, development of new products and services, competitors and marketing strategies.
Marketing Strategies:
Be more competitive this means helping customers make every penny go further, saving them money on the everyday items. Morrisons use their expertise as food makers and shopkeepers to ensure that their own brand products offer the best quality at the best possible price.
Serve our customers better -listen to customers and make changes across the business. We are always improving what we offer shoppers, and work hard to make the right colleagues available.
Find local solutions – We want to deliver those solutions that benefit each store’s community. That could be anything from stocking locally produced food favourites to creating a filter lane in to a petrol station that best suits the nearby traffic flow. If we listen to what our local customers want it becomes meaningful at a national level.
Simplify and speed up – We continue to simplify and speed up, building a culture based on teamwork with a clear and consistent way of working. We aim to be cost conscious and create a leaner, efficient business that’s more responsive to customers.
Make the core supermarkets strong again – We continue to refit and refresh our stores and cafés, incorporating ideas that have been suggested by customers and staff. (https://www.morrisons-corporate.com/about-us/strategy-structure/)

New products or services:
Morrisons have paired up with Amazon in an eye-catching tech move that lets you do your weekly food shop from your bed, without even opening your laptop. The first of the big four supermarkets to integrate Alexa into online grocery, shoppers will now be able to shop for groceries at Morrisons using only their voice, asking Alexa to add anything from milk to bread to salmon fillets to their shopping list, and then get it delivered to their house. (https://www.mirror.co.uk/tech/amazon-echo-pairs-morrisons-revolutionary-11513876)

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Competitors:
Tesco is the #1 retailer in the UK with half of its total stores (and most of its revenue) in that region. The company and its subsidiaries have more than 6,800 stores in Europe and Asia, plus significant joint ventures in China and India. Among its banners are Tesco Extra, Tesco Superstores, Tesco Metro, Tesco Express, and One Stop convenience stores. Its Tesco Bank subsidiary is the UK’s largest supermarket bank.
(http://www.hoovers.com/company-information/cs/company-profile.tesco_plc.e93b5f5a17684423.html)

ASDA offers its customers low-price, American-style shopping with an English accent. ASDA is the UK’s #2 food seller. Asda operates nearly 600 food and general merchandise stores, including supermarkets, superstores, as well as ASDA Living stores and ASDA Petrol Filling Stations.
(http://www.hoovers.com/company-information/cs/company-profile.asda_group_limited.bf241f1d4be00e6b.html)

Sainsbury’s the UK’s second-largest food retailer. Sainsbury runs 600 stores throughout the UK. Sainsbury also sells apparel and home goods in its supermarkets and online.
(http://www.hoovers.com/company-information/cs/company-profile.j_sainsbury_plc.56f361dc62652671.html)

Wm Morrison Supermarkets moved up the UK as the UK’s fourth-largest grocery chain, Morrison runs about 515 stores and nearly 155 convenience stores. Wm Morrison has an 11% share of the UK grocery market.
(http://www.hoovers.com/company-information/cs/company-profile.wm_morrison_supermarkets_p_l_c.8b8b81823a985628.html)

Strength and weaknesses:
1. An efficient supply chain and distribution network
Large product portfolio
One of the big four supermarket companies in UK
Has over 450 stores in UK with an employee strength of over 130,000
2. Limited geographical reach as compared to some other big brands
Suffers from Product recall
(https://www.mbaskool.com/brandguide/lifestyle-and-retail/2039-morrisons.html)

(https://www.statista.com/statistics/382306/morrisons-turnover-united-kingdom-uk/)

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