Wal Mart And The Demography Factor Management Essay

The first Wal-Mart shop was opened by Sam Walton in 1962. Today we can number 894 shops all over United States which offers to clients ‘ pleasant and convenient shopping experience. Each individual shop employs about 225 associates. The shop is good feature broad, clean, brightly-lit aisles and shelves stocked with a assortment of quality, value-priced general ware such as: Health and beauty AIDSs, automotive merchandise, house wares, lawn and gardens points, playthings, featuring goods, pet supplies, etc… .

In 1988, Wal-Mart developed supercenters to run into the turning demand for convenient. One stop household shopping having their celebrated Every Day Low Prices. This shops save clients clip and money as they have combined full of food market and their scope of ware under one individual roof. Those supercenters are countrywide and most of them are 24hours opened. In there we can establish: bakeshop goods, meat and dairy merchandises, deli nutrients, frozen nutrients, condiments and spices, family supplies and drinks. Most of those supercenters have specialist stores such as vision Centres, wellness clinics, tyre and lubricant express, hair salons, trade name name fast-food eating houses, etc…

Need essay sample on Wal Mart And The Demography Factor... ?We will write a custom essay sample specifically for you for only $12.90/page

order now

In 2008, Wal-Mart developed a new construct, the market-side shops. This is a little community pilot food market shop specialising in fresh meats at a good monetary value for clients. They provide a fresh and expedient shopping experience for busy people who fancy an easy respond to the inquiry, ‘What ‘s for dinner?

Internal Factors

I-Wal-Mart mission:

II-Wal-Mart Aim:

Wal-Mart aim have ever been to function clients with the quality merchandises and salvage them money by supplying them goods and services at low monetary values. This is in order to take down the life costs of every individual individual.

Sam Walton said: “ If we work together, we ‘ll take down the cost of life for everyoneaˆ¦we ‘ll give the universe an chance to see what it ‘s like to salvage and hold a better life. ”

Environmental ends:

Wal-Mart has besides environmental ends:

They are seeking to be supplied 100 per centum by renewable energy

To make zero waste

To sell merchandises those uphold resources and the environment.

Another end of Wal-Mart is to increase the sale of merchandises by the two-base hit which are assisting places and consumers to go more as energy efficient so they use to be.

III- Wal-Mart Culture:

Wal-Mart is non merely known for salvaging clients money and cutting on their disbursals. They are besides known for their alone civilization that Sam Walton built on the cooperation with moral and values.


One of the basic value and imposts is the Respect. Respect for clients, associates, providers and co-workers. It is helpful to construct relationship with the community they are functioning and populating within.

Open door:

At Wal-Mart directors and associates believes that an unfastened communicating is the secret of functioning clients demands at it best.

Team Work:

The Wal-Mart laminitis believes in squad work as a best manner to derive power as the shops are turning. The teamwork doctrine has become more of import over old ages.

Wal-Mart cheers:

Perceived as a portion of Wal-Mart civilization, the Cheer is a manner to demo they are proud. The cheer is taking earnestly by employees and directors at Wal-Mart.

Servant leading:

Sam believes at the fact that directors do non merely pull off behind their desks. They should be involved in every individual undertaking and interfere with employees in a good manner.

“ It ‘s more of import than of all time that we develop leaders who are retainers, who listen to their spouses – their associates – in a manner that creates fantastic morale to assist the whole squad carry through an overall end. ” Sam said.

IV-SWOT Analysis:


One of the chief strengths is that Wal-Mart is profiting from economic systems of graduated table which enables them to hold cost advantages over their chief challengers and rivals ( Kmart, Safeway, Targetaˆ¦ ) . Wal-Mart is besides known for its client service. They have a good repute in footings of covering with clients and supplying them with better service and listening to their concerns.

Another strength which Wal-Mart has gained over the old ages is the strong trade name name that have been established and kept. Wal-Mart is nowadays known internationally it ‘s non any longer seen as a national American trade name.

Wal-Mart scheme and aims was to supply clients with non merely choice goods but besides with the low monetary values possible. This has helped them to make a pricing advantage over its challengers. They made them be in front of the list and hence gained a higher market portion due to the addition of gross revenues that they have been happening over the old ages.

Failings ;

One of failings that Wal-Mart have is been Anti-Union. Not holding for its employees to hold a brotherhood is doing the image of Wal-Mart fall down in footings of employee lovingness and right.

Wal-Mart has been criticized for making major jobs associating to full clip occupations and making unemployment is some of parts where shops have been allocated and opened. These have played a large function in damaging a portion of their repute.


Nowadays, we are confronting an addition in the e-commerce sector. Wal-Mart demand to take advantage of this and seek to increase its on-line gross revenues by easing it more and better its online service. And hence by making this they could besides be aiming and sibling a new market and clients. Therefore addition market portion.

The falling of some of the trade barriers can be an chance for Wal-Mart to increase its foreign direct investing ( FDI ) and spread out its trade name name abroad by come ining new markets and satisfy that specific market demand.

Another manner of spread outing and which is an chance for Wal-Mart is to take over rivals which are non able to vie with it any longer in other to increase its gross revenues and its chance to became bigger and stronger than it is really. Those rivals are chiefly those in some parts where Wal-Mart has been the cause of their closing down. Making this would non merely prevent work force from been laid off but it will make a good image for the company as it would be considered as the “ Job Saver ”


Wal-Mart is runing in a sector where there is a ferocious entry of new rivals to the market which might be threaten Wal-Mart by taking their clients and supplying them with better quality merchandises and low monetary values compare to Wal-Mart. However they should work on doing their client services the best available in the market as clients do non ever look for quality and monetary value but besides for client service.

SWOT Summary:



Economies of graduated table.

Good Customer service.

Brand Name.

Low monetary values.


Known for unemployment jobs in some parts.




Increase FDI.

Take Over rivals.

New rivals to the market.

External Factors


PESTEL examine the organisation ‘s environment and how does it impact the organisation itself. It stands for: Political, Economical, Social, Technological, Environmental and Legal.


Wal-Mart is established in so many different states ( USA, UK, China, Argentina, Brazil, Canada and India ) . Most of those states are democratic states in which they believe that every citizen has the right to go to political meeting and ballot over a certain age. However China for illustration is more as a Totalitarian. The authorities has absolute and centralized control. The political aˆ¦.Which the state is have an consequence on what type of economic system system it is following.


Any economical job such as the crisis traveling on now will impact on a manner or another the disbursement of consumers which will cut down a certain ingestion of certain goods

However even though there is a crisis consumers still will be devouring basic merchandises and services that Wal-Mart are supplying and offering at low monetary values compared to other shops.

Wal-Mart are based more on a market driven economic system system with the consumers make up one’s minding on the merchandises available and needed.


Wal-Mart is a company which does care about the society. They have established many groups to assist people such as the military heroes to acquire grades and assisting those with troubles with instruction by giving contributions.

Community and given

“ At Wal-Mart, we believe in a doctrine of operating globally and giving back locally. We know we can do the greatest impact on our communities by back uping causes that are of import to our clients ‘ right in their ain vicinities. We ‘re proud to be a “ shop of the community ” for all of the communities we serve by assisting to supply fiscal and voluntary support to more than 100,000 charitable and community-focused organisations, and by utilizing our locations to supply chances for our clients and associates to give back. ”


Wal-Mart should be updated with all the information system and merchandises systems that enable them to command their degree of stock and those engineerings at the teller desk.


Many consumers are now get downing to be more green and seek to be more environmental respectful, so Wal-Mart might hold think to present any sort of scheme to demo that they do care about environment such as no bags at the teller desk.

ASDA the Wal-Mart supermarket in UK have been the leader in the supermarkets decrease of packaging.


New employment jurisprudence would impact them. For illustration, in some shops, Canada for illustration, workers do non hold trade brotherhoods to protect their rights, so if a jurisprudence came out o oblige all companies to make so, Wal-Mart will hold to cover with it.

Porter ‘s five diamonds

Dickering power of purchaser

Wal-Mart clients and purchasers do non hold the power to deal as there is a wide base of purchasers which do non let individual purchasers to inquire for monetary value decrease. They normally purchase merchandises in little measures and they are loyal to certain merchandises trade name particularly the necessity merchandises.

Dickering power of provider:

Suppliers have non much power. They have to guarantee a uninterrupted high Numberss of gross revenues in order to guarantee their well being.


Wal-Mart replacement will be little retail merchants and corner stores which are normally supplying to clients higher monetary values compare to large food market shops and supermarkets.

Competitive competition:

Wal-Mart rivals are legion ( e.g. Kmart, Safeway, Target ) either been nationally in USA or internationally in other states where they have been a FDI.

In 1993, Wal-Mart had been sued by its rivals and been ordered by the test tribunal to raise it pharmaceuticals merchandise monetary values and pay soprano amendss to three of local rivals which have been claimed that monetary values charged by Wal-Mart for their pharmaceutical merchandises have been lower than the norm.

Potential entrant:

The economic system of graduated table that Wal-Mart and others large supermarkets benefit from is playing an of import function from forestalling new entrant to come in the market. It acts as a barrier to entry.

Wal-Mart providers:

To guarantee to their clients that the merchandises offering will run into their demands and wants, Wal-Mart is working hard to accomplish this aim. In order to make that they are spouse with 1000s of providers for, every individual ware which are runing: from one individual shops to multi-national corporations.

Wal-Mart does non merely care about taking the right provider which affords them with good quality merchandise but they guarantee that they keep the scope of provider every bit diverse as possible.

There are some illustrations of Wal-Mart providers:

Fair Oaks Farms

B2B Transport Market

TechniSource Services Group

New York Apples Gross saless

Presently, Wal-Mart is holding as a aim to work with providers headed for cut downing the monetary values on specific merchandises with cut down energy usage for their clients.


Part II

Wal-Mart and the human ecology factors:

At Wal-Mart, diverseness is taking a large portion of their ends and schemes they are taking to supply their workers and associates with the most respectful and valued workplace as possible. They believe that they are one of the universe most diverse employers.

Been diverse company is holding impacts on determination devising and their schemes particularly the 1 related to enrolling employees and work force. Their enlisting planning is based on many ways and policies, one of them is holding relationships with organisations which are stand foring minorities and different races and ethnicity backgrounds which include: African American, American Indian and Alaska Native, Asian and Pacific Islander, Gay Lesbian Bisexual Transgender ( GLBT ) , Women, Mature and people with disablements.

Harmonizing to the EEO study ( Equal Employment Opportunity committee ) on diverseness at Wal-Mart shops, in 2007 60.29 % of entire work forces are adult females: 29.69 % are executive/ senior degree directors, 40.36 % mid degree directors, 53.45 % are professionals and 85.78 % are technicians. On the 2nd manus, minority have besides a topographic point at Wal-Mart with 30.10 % been secret agents, 39.61 labourers and assistants and 34.18 % been service workers in the twelvemonth of 2007. Compare to 2006, the figure of minorities working for Wal-Mart has increased from 28.15 % , 37.73 % and 32.91 % .

Wal-Mart does non merely care about its employee diverseness but about its provider excessively. Wal-Mart providers are numbering to hold more than 2.500 minority and adult females owned concern providers.

Their purpose to hold a diverse provider background has made Wal-Mart to make in 1994 a formal provider diverseness plan which is designed to spread out their minority and adult females owned providers ( MWBE ) . This made them accomplish the current figure of MWBEs.

Wal-Mart mission was to increase the sum of concern that they are making with minority ad -women-owned houses utilizing their range, graduated table and purchase to make companies of important size and legislative act.

“ At Wal-Mart and Sam ‘s Club, our Supplier Diversity plan is making an even more diverse foundation for our concern and assisting us to go genuinely inclusive. By beef uping our relationships with minority- and women-owned companies, we are going even more relevant to the clients and members that we serve. ” Mike Duke, Wal-Mart president and CEO

Another demographic factor which is of import in Wal-Mart is employees ‘ position. Most of Wal-Mart employees are parttime workers. This can be explained by the fact that Wal-Mart associates are chiefly adult females ( 60 % ) either been married and with kids, or pupils. Having a flexible working hours is of import for them, see important. This can explicate the hourly rewards decreases that Wal-Mart has an consequence on it. Harmonizing to a research done by Dube, Eidlin and Lester in 2007, an entry of 10 Wal-Mart shops to the market do the autumn of the mean hr rewards by 2 per centum.

Wal-Mart operates in a broad base of clients classs. Wal-Mart clients differ from one to another. Been in 11 states other than USA, make Wal-Mart face a broad scope of civilization either been spiritual believe and low to middle income households. Targeting such clients is portion of their schemes as their purpose end and aim is to supply their clients with low monetary values but still a good quality merchandises.

Harmonizing to a survey conducted by Andrew Franklin in 2000 and an economic expert at University of Connecticut showed that the chiefly market of Wal-Mart is the hapless and working category communities. However due to the 2001 recession, fancy retail merchants have noticed that the figure of shoppers at Wal-Mart additions including households with an income of $ 100,000.

In 2003, another survey showed that: 23 per centum of Wal-Mart clients live on income less than $ 25,000 a twelvemonth, more than 20 per centum have no bank history, half of clients are proletarian workers and 20 per centum are either unemployed or aged.

Harmonizing to Horward Davidowitch, the American consumer is in a survival manner right now due to the crisis traveling on. They are in $ 14 trillion debt and with no nest eggs.

Been besides a supermarket where high income households are able to shop their food markets, Wal-Mart should see offering to them a scope of merchandises which suits their specific demands. This scope of merchandises should non be as low monetary values as the goods presently offered. However this should non merely concerned monetary values but qualities excessively.

High income households have more involvement towards healthy merchandises whereas the initial company mark is more toward measure and monetary value. Therefore Wal-Mart has to see altering their schemes and supplying them with the right merchandises in order to run into their demand and fulfill their desire.

To sum up, Wal-Mart is taking diverseness as a chief factor for their success. They are seeking to implementing the external environmental and civilization of diverse state been USA or other states where they are in committee at. As consequence, Wal-Mart is represented by 60.29 % been adult females in the whole work force shops. Those work forces are chiefly functioning hapless to mid category income households.

However, besides holding positive image refering ethnicity and diverseness of both employees and providers, I urge to Wal-Mart to see working more on their relationship with employees most helplessly the 1 related to labor rights. As seen above, Wal-Mart is Anti-union Corporation. This is seen as a limitation to human and labor rights which is a basic demand to every employee.

Been unionize, would give employees the feeling to be cared for and been engaged at work and holding person who is concerned by their affairs. They should take into considerations the fact that most of employees are adult females which means households responsibilities what concerns chiefly kids, hence flexible hours and non been kept over their work hours and displacements.

I recommend to Wal-Mart to better its image and trade name name and how it is perceived excessively. Since, they have been accused of favoritism against adult females in footings of wages and wage and publicities. They have been confronting the largest civil rights class-action suit in the history: Dukes Vs Wal-Mart. Diversity and favoritism, does n’t non halt merely at using adult females and minorities but how are at that place spread over the corporation and how it is treated by their employers.



Get your custom essay sample

Let us write you a custom essay sample

from Essaylead

Hey! So you need an essay done? We have something that you might like - do you want to check it out?

Check it out