We are standing on the precipice of a new culture? Sceptical, questioningconnected with the world, thirsting for information and change. Technology isdriving society at a pace unparalleled in history creating new attitudes,interrelationships, and global awareness. A new consumer is emerging, suspiciousof traditional media sources, incredulous of advertising, and contemptuous ofthe contrived the hyped, the false. This consumer is not easily persuaded byclever graphics or manipulated by fads in design. In order to integrate allaspects of a ?brands’ presentation on a web-site, the designer must movebeyond form, colour and type and embrace the comprehensive impact of design.
Enhanced awareness of the world; deeper, broader thinking about problems andopportunities; a respect for the historical roots of and formal conventions ofdesign; planning and diligent study are required to create interesting globalweb-site designs. What? subject: Web site design on the Internet Focus: Web sitedesign in the future. Objectives: To identify web-site designs that work, and toidentify the reasons to why they work. Why? With the increasing number ofweb-sites that are coming online daily, in order for them to work, they are moredependent on good design for attracting readership than print is. How? Byexamination of the most frequently visited web-sites, and although a historicalapproach with reference to print in design. Section Two Design is the AnswerWhat? Web sites need to be far better designed than anything in the printmedium, due to the very interdisciplinary nature of the web-site. Why? Because amagazine with even minimum design gets its information across to the reader. Youbuy it because you care about the issues in its headlines, if you want more youjump inside, ?print’ by its nature is a tactile phenonenom; touch, smell andaccessibility, and it is for that reason it will never die. But web-sites arepurely visual and aural, one screen at a time. Encouraging the viewer to gobeyond the first layer, even learn where to go for what is required is a commonproblem for designers. It is their job to bring the viewer inside through the”Dance of the seven veils”,and once inside, guide them, not to confuseor frustrate them. How? Web-sites that work are sites that do what you want itto do. They do not insult your intelligence, but neither do they obfuscate. Theymust indicate the wealth of material lying beneath the first page, but alsooffer you options and alternate means of approach. The answer may lie in betterselling of the ?land’ ? in urban planning, to use a metaphor. Thesolutions to timeless internet problems ? navigation, access to information? will be provided by design. Good design means; pertinent information,content, good ?surfing’, exploring, and gathering. The designer is theWeb’s real pathfinder. How does the designer achieve this goal? By drawing upan agenda for good web design. Section 3 and 4 Where does good web design comefrom? I believe that the principles print informed quality print design forhundreds of years and that these principles are equally valid online. TEN RULESOF DESIGN FOR THE WEB 1. Put content on every page. Design should not bedecoration. It must convey information. Or entertainment. Content should come tothe surface on every single level. Avoid useless and confusing icons, e.g. anavigation bar that has a ? for help. Make sure the content is easy to readquickly. Break the text into smaller segments. On the web people are in a hurry.
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They want the information they are looking for quickly, like a dictionary,that’s still what the web is really about. 2. The first colour is white 3. Thesecond colour is black 4. The third colour is red. This is a basic rule that hasbeen around for 500 years. In Print white is the absence of all colours. Whitemakes the best background. Black holds the highest contrast to white; thereforeit is the first choice for text. And red draws the viewer in, and defines theimage. 5. Never letterspace l o w e r c a s e When this is done the naturalrhythm of the letters, so carefully designed by font designer, is ruined. Indesign if you look at what you do today, it should look like what you want to dotomorrow. 6. Never set a lot of text IN ALL CAPS Fonts were not intended to beall set in caps. They were intended to be upper