What is Change4Life?
Change4Life is a public health programme in England which began in January 2009, run by the Department of Health. It is the country’s first national social marketing campaign to tackle the causes of obesity as these days, ‘modern life’ can mean that we’re a lot less active. With so many opportunities to watch TV or play computer games, and with so much convenience and fast food available, we don’t move about as much, or eat as well as we used to and this is becoming a problem for the country. So the NHS has put forward a campaign called ‘Change4Life’ this is to help people maintain a balanced diet and to exercise more.
Change4Life and advertising
The programme advertises with the support of local supporters as they are able to interact with the campaign audience in different ways and in different contexts to Change4Life’s central approach. The campaign also provide free resources including, posters and leaflets are available to local supporters to enable them to do this effectively.
Change4Life for kids
Nine out of 10 of our children today could grow up with dangerous amounts of fat in their bodies. This can cause life-threatening diseases like cancer, type 2 diabetes and heart disease.This campaign helps motivate children to exercise and eat a balanced diet.
Change4Life for the middle age
By the time we reach middle age, the majority of us could do with losing at least a bit of weight. Being overweight isn’t just about the way we look. It can lead to more aches and pains, problems sleeping and people report a loss of energy and confidence. It also increases our chances of getting heart disease, type 2 diabetes and some cancers. Therefore the campaign believes that getting fit should be a necessity for people of all ages and the middle age group is at more risk than any other age group.
What does Change4Life believe exercise improves for kids ?
Improves behaviour, self-confidence and social skills
Improves attention levels and performance at school
Strengthens muscles and bones
Improves health and fitness
Maintains healthy weight
Helps them sleep better
Improves mood and makes them feel good
Activities for children
The Change4Life programme believes children should exercise or be moving around for half an hour to an hour because this contributes to the child’s wellbeing and is beneficial for their health. In the Change4Life programme they provide many different activities and recipes for children to be healthy and to get active. This involves 10 minute disney shake ups ,which involves disney characters, this has been made to make the kids interested in the workout. Some examples of the exercise are :
Running games (tag,stuck in the mud,etc…..)
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