business enviornment – Copy.docx

Analysis of Business environment of Avenra Garden HotelGroup No: 54This report is submitted in partial fulfillment of the requirements for the Business Environment course unit Faculty of Business studies and Finance Wayamba University of Sri Lanka2018, AugustAbstractThe purpose of this report is to look at the business environment, understand the concepts, presenting the theoretical meanings of various sources in our own words and introducing practical examples to further clarify the concepts.We have sub divided the report into five main topics and analyzed them in detail to present five concepts under each.The data used in the report have been gathered from sources like lecture notes and also by referring to online articles and visiting the organization and After carefully studying the data we have presented our findings in our own words and using our own practical knowledgeAs a result of doing this report we were able to critically think and apply the theoretical knowledge explained in text books and apply them in practical situations. We gained an in-depth insight as to how theories are being used in daily operations of companies.In conclusion it should be noted that as a team we were able to identify and prioritize the most relevant theories and present them in a more meaningful and efficient manner so that we could obtain the jest of business environment. By looking at this report it can be said that efficient and effective management is necessary for the success of any organization. Present all the current trends organizations face and recommendations as to how they should manage such dynamic changes. The focus on practical examples of modern western organizations further facilitates the recommendations provided in the report.AcknowledgementThe success and final outcome of this assignment required a lot of guidance and assistance from many people and us extremely fortunate to have got this all along the completion of our assignment.This report is a collective effort of many people and we would like to express our sincere gratitude to them.We would like to express our deepest gratitude to Dr. T.K.Karandakatiya whose encouragement, support and guidance from initial to the final level enabled us to complete this assignment successfully.Lastly, and most of all we would like to express our gratitude to all those who have directly and indirectly supported to complete this assignment successfully. We are really grateful because we managed to complete the assignment on time. We would like to express our gratitude to our team members for their support.Page of contentIntroduction to the OrganizationThe Avenra Garden HotelAvenra Garden is identified as the new edition of the historical city, Negombo which had been renovated Dutch influence and provided a colonial atmosphere and the hotel is surrounded by the extraordinary beauty of churches, buildings, picturesque lagoon and golden beaches. In the entrance of the elegant hotel, it will immediately sense the warmth and the intimacy that make you feel like being in your own heavenly home. Each room in the hotel has elegantly designed to match your desire to spend your holiday comfortably. The hotel provides you various kind of entertainment, foods, enjoyment of buds of vacation.According to the information collected the Avenra hotel provides facilities for wedding, office functions, vacation packages for residential and foreigners. The facilities available in the hotels can be identified as follows.Cable/Satellite TelevisionOver sixed work desksCoffee maker24 hours serviceFree Wi-FiMini barOutdoor poolRestaurantRoom serviceKid-friendlyLaundry ServiceThe accommodation can be booked for Single, Double, Triple rooms and the banquet halls can be classified as Royal banquet, Arena artorium, crystal ballroom. The hotel provides the restaurant facilities with The Dazzle, Avenra work and Tulip Lounge. Moreover to attract the customers, the hotel provides offers such as “Fusion buffet” on every Sunday which newly introduced from 03rd of June 2018, Burger with bottle of beer or fresh juice on Saturdays and Sundays, Furthermore the hotel gives every day special offers to the Customers.The hotel Avenra has planned many upcoming events for its customers such as footloose with Marians 2018, Katagasma- The finest, and Magnificent TRIO-2018.Furthermore, the inspiration of the hotel can be described by the statement of a satisfied customer.”The hotel is overall very nice, this was really an excellent place to relax. The swimming pool is great for kids and adult. Very clean and hygienic. The staffs was very homely, and concern. The food was also great.Its overall a value for money…I will definitely recommend to my friends…”Benjamin, United ArabImpact of the Business Environment to the Organization The business organization do not operate in the separately without the function of its environment. In order to enhance the business internally and externally, the business must interact with the business environment. Accordingly the survival of the business is affected by environment which it operates. Furthermore, responding for the business environment is a vital task to understand the growth and success path of the business.The Avenra Garden hotel is surrounded by its environment. It can be explained as the below diagram.2051891119992Global Market00Global Marketcenter9525002073925251260Environment00Environment1565476889000center229452Hotel IndustryHotel Industrycenter9525Avenra Hotels00Avenra HotelsThe organization’s business environment can be classified as followsInternal EnvironmentThe Avenra hotel’s Internal Environment is consisted with the,OwnersManagersEmployeesOrganizational StructureOrganizational Culture As mentioned above there are many internal factors which effect the substance of the business. According to the Avenra Garden hotel the owner of the Hotel is Mr. Chamith De Silva.Moreover there are well-trained, experienced managers to each and every operation of the entity. The managers of the organization manages the day today routine task as well as the Investment activities and financial activities of the entity.The Avenra Garden Hotel owns a self-motivated a crew of employees which provides a customer satisfied service for the customers. The Avenra Garden Hotel has a specific organizational structure which is centralized towards the Decision makers.In addition to above factors one of the major difference between the Avenra Garden Hotel and other hotels in the industries is the Organizational Culture. The Avenra garden Hotel has a unique organizational culture of customer and employee focused, leads for more attractive for the customers. External EnvironmentThe External Environment is the environment which cannot be controlled by the business entity. According to the analysis it can be identified that the external business can be classified in to main two categories.Micro AnalysisMacro AnalysisMicro Environment AnalysisThis is the environment which the entity can control for certain degree and the firm is influenced by a significant extent. Some of the factors of micro environment are,SuppliersCustomersCompetitorsAccording to the Avenra garden hotel the micro environment factor plays a major role and highly influenced by these factors.One of its main factor is the food supplier which provides fresh and quality foods and helps to satisfy the customer with day today meal.Customers are the valuable resource for the Avenra Garden Hotel in order to satisfy the customers the organization makes different strategies to keep them with the Hotel.Moreover the hotel is highly attracted by the foreigners because of the natural location of the Hotel.Macro Environment Analysis PEST AnalysisPolitical – Avenra Garden hotel is company in Hotel industry one of the most important factor to consider is the Globalization. According to the Chairman of the Hotel the impact of the business has been different from the initial expectance. The hotel has been highly regulated by the regulations of the country.Economic – In terms of economics the hotel leads to attract foreign customers which highly effect the economy by foreign currency transactions. The attractive customer service has been lead to earn more taxes money for the company as well as the country.Socio-culture – Culture religion population tends to influence for the hotel industry, where multi-cultural people enjoy the service of the hotel. Currently there is a growth of hotel industry.Technology – The hotel has enhanced its transactional modules, meetings, online reservations, website checking, and online galleries by the development of the technology in the decade.